VWFNDR™ — 001

Calling all camera & photography fanatics

Welcome to VIEWFINDER
A series of concept camera explorations by an open collective of photo nerds 🤓. Ideations on new hardware, UX and interface design paradigms. straight to your inbox. Guided by passion and ruled by feasibility.

Why this, why now
We want to bring back the fun & magic✨ to contemporary cameras. We are rethinking these devices from our love of photography, not just for the sake of technology —remixing the good and challenging what could be better.

What to expect
Every trimester we will release a new camera concept and break it down into a series of digestible newsletters twice monthly. Although they may appear to be outrageously new, each camera concept in the series is thoughtfully informed and designed around existing technologies and manufacturing processes, whether new or old.

Join us on this journey
We invite you to participate in this project. By combining skills and knowledge, we can create richer ideas and have fun in the process. This is an open forum. We are not interested in definitive answers but in having meaningful conversations using design as a framework.

About us
Hola, we are Mireia & Alvaro, designers living in Tokyo. We blend expertise in UX/UI and industrial design, we share a passion for photography and cameras as objects to use and contemplate.

Álvaro Arregui Falcón
A designer since 2001 and founder of the reductionist design studio Nuevo.Tokyo. Álvaro has led the vision, brand, and digital products for companies such as Nissan, ustwo, Sony Xperia, Hipstamatic, and tonari, among many others. He has collaborated with some of the best teams, moving from Spain to London, Taipei, NYC, Sweden, and finally Tokyo. Shooting his father's Minolta SR-T101 since 1997, Álvaro has owned and shot over 100 cameras, with a soft spot for anything Hasselblad. In 2013, he co-launched BLACK app (2M+ downloads), a B&W film emulator that has been featured by Apple on the APP store multiple times and even in one of their Keynotes speeches.

Mireia Gordi i Vila
Independent industrial designer currently based in Tokyo. Mireia started her career working in a small studio in Amsterdam, dedicated to fine craft and Italian furniture. In 2012, she joined the renowned “Design Products” program at London’s RCA. Upon graduation, she worked in a handful of London-based consultancies developing work in consumer electronics, medical design, and wearables and generating IP for brands such as Bowers & Wilkins, Coloplast, Marantz, Virgin Atlantic and Google. She’s been working for the industry for over 10 years delivering context-specific, considerate and playful solutions.

What next
Our first release is called KEIRIN 𓋰 and we cannot wait for you to read all about it → Join us in this endeavour by subscribing for free, and don't hesitate to reach out to us if you would like to support or contribute to the project + share your appreciation by sending this to people you think would love to be part of it.

We look forward to having you and your friends onboard!

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